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NAHB has compiled a list of resources and customizable materials for state and local associations to share with members, the media, consumers and housing stakeholders in your community about NAHB’s Housing Plan to ease the housing affordability crisis.

Talking Points

HBAs and members can use these talking points to frame messages about NAHB’s Housing Plan to make homes more attainable.

• In this election season, NAHB is working to keep housing at the forefront of the political agenda.
• Our message is strong and concise: The only way to tame shelter inflation (homeownership and rental costs) and ease the housing affordability crisis is to build more homes.
• We will hammer home this message to Congress, the news media, social media, state and local elected officials, and other interested stakeholders who can influence the political debate.
• This election season is the first in years when many policymakers at all levels of government have acknowledged that action must be taken to provide more affordable homeownership and rental housing opportunities for all Americans.
• NAHB’s 10-point blueprint builds on this momentum and calls for concrete steps at the local, state and federal levels to address the root of the problem – the impediments to increasing the nation’s housing supply.
• The objective is to keep housing in the national spotlight and promote common-sense solutions that will help the housing community successfully tackle America’s housing shortfall, bend the housing costs curve, and provide all Americans with better homeownership and rental housing opportunities.

For additional talking points on the NAHB’s housing plan and other housing industry-related issues, visit the monthly update page.

Sample Op-ed, News Article and Working with the Media

This election cycle is a great time to pitch a specific story to local media, which are always looking for a news hook about housing affordability. NAHB’s 10-point plan op-ed template can help draw attention to how your association and NAHB are working together to advocate for housing affordability.

NAHB’s customizable consumer article template, features a state/local news angle. You can submit this article to your local media outlet explaining NAHB’s blueprint and your association’s advocacy for housing affordability.

If you secure an interview with the press, NAHB’s best practices for handling media and public relations provides a quick refresher on how to conduct successful interviews and educate the public about the real issues facing housing today.

Social Media Posts

HBAs can customize or use these social media post as-is to promote NAHB’s housing platform.

• With a nationwide shortage of roughly 1.5 million housing units making it increasingly difficult for American families to afford to purchase or rent a home, NAHB recently unveiled a 10-point plan designed to tame shelter inflation and ease the crisis by removing barriers to the construction of new homes and apartments. (link: nahb.org/plan)
• Zoning laws that increase density and offer developers more flexibility can lead to more units being built for a wide variety of price points, improving . View more about proposed housing industry solutions that address inefficient land use policies which drive up housing costs. (link: nahb.org/plan)
• When impact fees fund unrelated city or county services not connected to new home construction, this unfairly raises housing costs for home buyers and renters alike. Learn more about the proposed solutions from the housing industry that keep the home buyer in mind. . (link: nahb.org/plan)
• Permitting delays at all levels of government raise construction costs. Learn more about the residential construction industry’s solution to streamlining the process locally (link: nahb.org/plan)
• A severe labor shortage in the construction industry is worsening the housing affordability crisis through higher home building costs and construction delays. Learn more about the proposed policy solutions at all levels of government. (link: nahb.org/plan)

Content for Newsletters, Websites and Blogs

To help educate members about NAHB’s Housing Plan plan, consider adding the following copy to your member newsletter, website or blog.

(Sample Headline) NAHB Plan Addresses Housing Affordability

With a nationwide shortage of roughly 1.5 million housing units that is making it increasingly difficult for American families to afford to purchase or rent a home, the NAHB (NAHB) recently unveiled a 10-point housing plan designed to tame shelter inflation and ease the housing affordability crisis by removing barriers that hinder the construction of new homes and apartments. The only way to effectively tame shelter inflation is to build more attainable, affordable housing.