ࡱ> 8:7 cbjbj11 0p[gp[gc fffffzzzz zit($fff#    ff   lc-y.90if@ qiX ,: Guidelines FOR CONSUMER ADVICE TO GIVE WHEN Dealing with the Media When responding to media inquiries during National Home Remodeling Month promotion and throughout the year it is important to remember that each contact with the press is an opportunity to work toward reversing public misperceptions about the remodeling industry. With unethical contractors as one of the largest sources of complaints registered with the Better Business Bureau and negative stories about unscrupulous contractors an all-too-prevalent reality, contact with the media is an occasion on which to issue a gentle reminder that a few bad apples are attempting to spoil the bunch. When you get a call from your local television station or newspaper, you can remind the public that the remodeling industry boasts professional, ethical remodelers. How? By answering the most often-heard question, and telling the media how consumers can find reputable remodelers. Remember that when youre talking to the media, you're talking to consumers. Acknowledge up front that there are a few unscrupulous contractors who get all the attention. Give advice on finding a qualified remodeler, such as: Investigate the reputation and experience of the remodeler. Seek referrals from friends, family, neighbors and co-workers who have had remodeling work done. Check with the local Remodelers Council or builders association for names of remodeler members. Membership with NAHB Remodelers indicates a remodeler's commitment to professional customer service and quality construction. A searchable database of remodeler members is available online at HYPERLINK "/NAHB-Community/Directories/Professional-Remodelers" \l "sort=%40lastname%20descending"nahb.org. Use the resources online from NAHB Remodelers at HYPERLINK "/advocacy/public-toolkits/national-home-remodeling-month-toolkit/promotional-materials"nahb.org. The site includes interview questions for hiring a remodeler, plus qualifications to check and other tips for consumers. Check with your local or state consumer protection agency or Better Business Bureau to find out if any unresolved complaints have been filed against the remodeler Check with the state licensing agency or local building inspectors to verify that the remodeler has the appropriate license (if required) and a clean record. Request copies of the remodeler's insurance certificates to verify that he or she carries insurance that protects you from claims arising from property damage or job site injuries. Dont compare apples to oranges when evaluating bids from contractors, make sure they are based on identical project specifications. Be wary of a contractor who asks for a full payment before the job has begun a payment schedule should be part of your written agreement and may be tied to benchmarks such as completing various phases of the job. CEFij 7 S T V W v W~~~p~p~eeh!rqh`8CJaJh!rqheJ5CJ\aJh!rqh.5CJ\aJ&h!rqh.6CJOJQJ]^JaJh!rqh.CJaJ hAoaJh!rqh.OJQJ^JaJh!rqh.CJ"h!rqh.5CJ OJQJ\^J%h!rqh.5;CJ OJQJ\^J!h!rqh.5;OJQJ\^J!EF 7  Kabc$ & Fa$WX   \pzvi]]OAh!rqh.6CJ]aJh!rqh.5CJ\aJh!rqh`8CJ\aJhAo0J5CJ\aJ)jYh!rqh$:5CJU\aJh$:5CJ\aJ#jh!rqh`85CJU\aJh!rqh`85CJ\aJh!rqh.CJaJh!rqh`8CJaJhAo0JCJaJ#jh!rqhAoCJUaJhAoCJaJjh!rqh`8CJUaJK !"abch.CJOJQJ^JhAoCJaJhlhAo5CJ\aJh!rqh.CJaJh!rqh.5CJ\aJ.:p!rq/ =!"#$% YDyK  yK https://www.nahb.org/NAHB-Community/Directories/Professional-RemodelersyX;H,]ą'csort=%40lastname%20descending_DyK yK https://www.nahb.org/advocacy/public-toolkits/national-home-remodeling-month-toolkit/promotional-materialsyX;H,]ą'cx2&6FVfv2(&6FVfv&6FVfv&6FVfv&6FVfv&6FVfv&6FVfv8XV~ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@66666_HmH nH sH tH 8`8 Normal_HmH sH tH D@D  Heading 1$@&CJOJQJ^JDA D Default Paragraph FontViV  Table Normal :V 44 la (k (No List DB@D Body Text$a$CJOJQJ^JHP@H Body Text 25CJOJQJ\^J6U`6 `8 Hyperlink >*B*phFV !F AoFollowedHyperlink >*B*phOrRv!1R Ao0Unresolved MentionB*ph`^\q PK![Content_Types].xmlN0EH-J@%ǎǢ|ș$زULTB l,3;rØJB+$G]7O٭Vj\{cp/IDg6wZ0s=Dĵw %;r,qlEآyDQ"Q,=c8B,!gxMD&铁M./SAe^QשF½|SˌDإbj|E7C<bʼNpr8fnߧFrI.{1fVԅ$21(t}kJV1/ ÚQL×07#]fVIhcMZ6/Hߏ bW`Gv Ts'BCt!LQ#JxݴyJ] C:= ċ(tRQ;^e1/-/A_Y)^6(p[_&N}njzb\->;nVb*.7p]M|MMM# ud9c47=iV7̪~㦓ødfÕ 5j z'^9J{rJЃ3Ax| FU9…i3Q/B)LʾRPx)04N O'> agYeHj*kblC=hPW!alfpX OAXl:XVZbr Zy4Sw3?WӊhPxzSq]y c "Wc c W c XX8@0(  B S  ?e Zebje 333ijaSTVW !   e ijWWX  !   e cD  hh^h`OJQJo(cD  Ze`8$:eJAo!rql.*Ioc e @c @UnknownG.[x Times New Roman5Symbol3. .[x ArialC.,.{$ Calibri Light7..{$ CalibriA$BCambria Math"h^۴^۴!C  !20^ ^ 3Q@P?Ze2!xxx UImage Can Be Everything: Working with the Media During National Home Remodeling MonthNAHBWhitney Richardson Oh+'0 (4D `l    XImage Can Be Everything: Working with the Media During National Home Remodeling MonthNAHBNormalWhitney Richardson2Microsoft Office Word@G@ؕ@-y@-y  ՜.+,D՜.+,` hp  B(NAHB^  VImage Can Be Everything: Working with the Media During National Home Remodeling Month TitleT 8@ _PID_HLINKSA  4dkhttps://www.nahb.org/advocacy/public-toolkits/national-home-remodeling-month-toolkit/promotional-materials}#Hhttps://www.nahb.org/NAHB-Community/Directories/Professional-Remodelerssort=%40lastname%20descending  !"#$%&()*+,-.01234569Root Entry FP-y;Data 1TableWordDocument0SummaryInformation('DocumentSummaryInformation8/CompObjr  F Microsoft Word 97-2003 Document MSWordDocWord.Document.89q